KEYSTONE BRAND TRANSITION
Keystone DuraLiner Brand Transition FAQ's
We will be transitioning the Penda suite of automotive brands to a singular brand, DuraLiner.
What this means for you if you are a PendaLiner customer:
- Your part numbers and line number (P53) will stay the same and apply to the same models and vehicle specifications as before, the only change will be the updated branding.
- You may begin to receive mixed branding on your bedliners, most new bedliners being manufactured are new DuraLiner branded. Exceptions being old and/or international models
- We will not be able to manage or guarantee specific brand requests during the transition, including in the rare instances where you need to replace a liner through Keystone
- There will be no changes to the Trail FX product or program
This strategic initiative is the result of trade and consumer research and will enable the streamlining of our marketing and sales efforts, driving consumer recognition and web traffic to drive business, optimizing the output from our operations team, and better-managing inventory availability.
We will use the same part numbers for DuraLiner Van Protection as VanGuard, DuraLiner Wheel Well Liners as the Wheel Well Liners product line, and Tailgate Pong part numbers will all remain the same.
We have included links below to updated literature and brochures on the website. Our Marketing team is working on new advertising material that will be sent to you during the first quarter of 2022, stay tuned for these exciting updates to the brand. In the meantime, make sure to follow DuraLiner on Instagram!
We are excited the reintroduce the DuraLiner brand to our partners and consumers! Our team at Penda is dedicated to making this transition as smooth as possible and we will be in continuous contact as this progresses. If you have any additional questions, feel free to contact us at email@example.com.
DURALINER BRAND ASSETS
Please see our new logos and images available to download for use digitally or on printed collateral.
If you are in need of additional assets, please contact us at firstname.lastname@example.org